SMS API

Branded SMS to every Kenyan network. Safaricom, Airtel, Telkom and Equitel. Through a REST API whose contract is frozen: it will never change under you.

Endpoints at a glance

Platform endpoints (under /api/v1/, scoped tokens):

  • Sender ID requests. Apply for your branded sender with documents, track approval
  • Campaigns. Group sends with drafts, scheduling, live progress and resend
  • Blacklist. Your opt-out list, per sender or global

Concepts in one minute

Sender IDs

The name that appears on the recipient's phone (e.g. MOBILESASA, your brand). Sender IDs are registered per network. apply over the API with your business documents; the API rejects sends from names your account doesn't own.

Message parts & billing

A single SMS carries 160 GSM-7 characters (70 for Unicode). Longer texts are split into parts of 153 (67 Unicode) and rebuilt on the handset. You are billed per part. Accented characters are transliterated to plain ASCII before sending so a stray “é” doesn't silently double your bill.

Priority

Transactional traffic (OTPs, alerts) is dispatched on a high-priority lane ahead of bulk marketing, so a campaign never delays a login code.

Which endpoint should I use?

One recipient → /v1/send/message. Same text to a list → /v1/send/bulk. Different text per person (names, amounts) → /v1/send/bulk-personalized. Need to reconcile sends against your own IDs, or want the cost back → use the v2 variant.